In this episode, Nii Anteson and I explore the pressures facing football in today’s digital age.

With younger audiences spending hours on platforms like YouTube, Fortnite, and TikTok, is football’s traditional broadcasting model losing its edge?

We examine the Premier League’s broadcasting strategies, the 3pm blackout rule, and the potential for direct-to-consumer innovations like “Premflix.”

Topics include:

• Why football competes with gaming, streaming, and social media for attention.


• The parallels between football’s paywall challenges and music’s Napster moment.


• The rise of multi-screening and shifting fan habits.


• What the future holds for broadcasting rights and monetisation in a global attention economy.

Perfect for football enthusiasts, industry professionals, and digital innovators, this episode dives deep into the intersection of sports, media, and technology. This is a critical look at football’s next big challenge.

This is piece is based on a blog previously written that you can read here. It has been transcribed using ChatGPT.