Across industries, empowering creatives tends to lead to great results because they are the engine of whatever is being created. This is true for developers just as it would be for any sort of creative. As technology becomes more advanced and the world more interconnected, security concerns also become more pronounced too. Therefore, builders must consider security as they make their products and help operate them too. Guy Podjarny, the Co-Founder and President of Snyk, understands that security practices and platforms must focus on developers. On this episode of Future of Tech, Guy discusses how the security industry has moved to a DevSecOps mentality where developers are brought into the security process. He chats about the importance of empathizing with users when creating products. Guy shares his motivations for his podcast, “The Secure Developer,” as well as for writing books. He also offers up some great advice for future entrepreneurs. Enjoy this episode! 

 

 Main Takeaways:

The importance of Empathy When Creating a Product: Empathy is a quality that improves relationships between people. It’s also, according to Guy, essential when building any product, including a product for developers like Snyk. People do not need to have someone else’s experience to interact with them or even to serve them, but they do need to attempt to deeply understand their experiences and needs.

Creating Community and Clarifying Ideas: It’s fascinating to hear why someone continues to put effort into creative projects over time. Concerning his podcast, Guy shares he appreciates the chats and how it’s beneficial to the greater security industry as well. Guy is also a prolific author of books and shares that he writes them, in part, because it helps him to clarify his ideas.   

Being Prepared for the Ride: The entrepreneurial journey is not for the faint at heart. Guy compares the experience of being involved in a startup to a ”roller coaster.” He suggests that an awareness of this reality is helpful knowledge for a person who is about to go on this… ride. With this knowledge, he explains, one could assess other areas outside their work life to see if they are ready to dive into the start-up world.  

Having Good Boundaries: Having strong boundaries helps to care for, and protect, key areas of life. Guy shares how he has developed clear rules between his work and family life, so that he is able to honor his family time. Certainly, it’s not easy to place limitations on work, especially in a world that is so interconnected and where work is often so accessible. Even though that may be the case and work is important, so too is everything outside of work, especially one’s family.

 

Key Quotes: 

 

(11:05 )

“The light bulb moment that we had was that if you want developers to embrace security, you have to think about developers first. You have to not take an auditor practice and just think about how do you plug it into a development environment but the other way around — think about how do you build a developer tool that would tackle security? 

 

(08:06 ) 

“DevSecOps is really fundamentally around doing to security what has happened to ops and bringing security into that fold. And so transforming security from that sort of central organization that is off to the side to something that is embedded into the regular practices of developing and operating and securing software end-to-end and changing how security is done to go from auditing and local services…to platform builders. And focusing on empowering the application teams — the teams that are actually building and operating the software to ensure that it's secure.

 

(15:03 )

“I think more important than sort of saying ‘Developers are the only ones to build for developers’ is to ensure that whatever it is that you're building, you invest in empathy [and] you invest in talking to customers and not just to the buyers, but to the users of the product.”

 

(41:54 )

“Because we are a developer-first company, we are a depth-first company. So what we do is we build deep solutions and all of our products started as narrow, but deep products that were excellent for a specific stack or a specific use case in need. And then once we feel like we've nailed the experience, we expand to support additional stacks.”

 

(48:45 )

“Startups are hard and what they do is – they're a roller coaster. So the highs are very high and the lows are very low, and you can have a dozen of them in a given day. And they're not necessarily proportional to the success or the failure. You could not have a customer succeed, or even just say the wrong thing and you can be in a pretty low situation. But the highs are really high and you can equally be super thrilled and high on it. So I think you want to know that you are ready for something like that. For example, what other roller coasters are happening in your life at the moment? Is it the right time for you to do it or not?