In this candid snack episode, Tracy Cherpeski shares insights on developing an entrepreneurial mindset while maintaining clinical excellence. She introduces the concept of "hat switching" between clinical and business roles, explores the gardener's approach to practice growth, and provides practical strategies for expanding revenue without extending work hours. 

Key Highlights 

• The importance of switching between "clinician" and "CEO/entrepreneur" hats 

• How entrepreneurial flexibility complements medical training rigidity 

• The gardener's approach: planting seeds and practicing detachment from outcomes 

• Practical revenue stream ideas including mid-level providers, supplement lines, and health coaching partnerships 

• Why clarity of vision serves as the foundation for sustainable practice growth 

Click here for full show notes  

Memorable Quotes 

"If you're in your clinical mindset and you try to think like an entrepreneur, it crosses some of the lines of duty of care and things like that." 

"Sometimes you got to dig through a lot of shit to be able to get to the good stuff." 

"Be super, super clear about what it is that you want to achieve... but then we let go of it and we just know that we're likely to get there or maybe better." 

Closing 

This episode perfectly captures the dynamic between clinical excellence and business savvy that defines thriving practices. Tracy's practical wisdom offers healthcare providers a roadmap for sustainable growth without compromising their core mission of healing. 

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 Miranda’s Bio: 

Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022. 

 Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

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