DiscoverTrent365The Genius Of IKEA - Same Product, Different Markets #908
The Genius Of IKEA - Same Product, Different Markets #908

The Genius Of IKEA - Same Product, Different Markets #908

Update: 2020-05-26
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There's more to IKEA than meets the eye.


They've found a way to create a product that appeals simultaneously to different markets.


And I'm not talking about the geographical markets. That bit is relatively easy.


The one product is equally appealing to Do-It-Yourself market AND the Do-It-For-Me market.


And I swear they've made the build of their products just a little bit more complicated than it has to be. Again, to make it just that little bit more appealing to these very distinct user markets.


Genius I reckon!


#ikea #marketing #productdesign

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The Genius Of IKEA - Same Product, Different Markets #908

The Genius Of IKEA - Same Product, Different Markets #908

Trent Munday