Growing up in Sweden of Chilean descent, Babba C. Rivera was always very ambitious. After graduating from university in Stockholm, Babba made a name for herself in the field of brand marketing.

A marketing and branding innovator, Babba launched Uber in her native Sweden and landed on Forbes 30 under 30 in the advertising and marketing category.

Today, the Brooklyn based entrepreneur is the founder of By Babba, a brand marketing agency with offices in both New York City and Stockholm as well as being the co-founder of HER USA, a network created to empower and support women.

Learn how being restless, creating a unique value proposition as well as having a strong and authentic personal brand helped Babba become the entrepreneur she was born to be.