The Go-Giver Playbook for Escapees (Greatest Hits)
Update: 2025-11-07
Description
Guest: Bob Burg, co-author of The Go-Giver
Note from Brett:
This Greatest Hits episode is one of the most shared conversations we’ve ever had — and for good reason. If you’re trying to land your first clients or grow your solo business, Bob’s Go-Giver principles are a masterclass in creating value, building trust, and turning relationships into revenue.
I wanted to bring this one back for our thousands of new listeners. There is so much value to be learned from Bob and a core to solopreneur success.
Listen for three big takeaways:
👉 How to define value vs. price and articulate your worth.
👉 How to make referrals your #1 growth engine.
👉 Why receiving is just as important as giving.
What You’ll Learn:
- The difference between price and value — and why focusing on value creates loyal clients.
- The Law of Compensation: your income equals how many people you serve × how well you serve them.
- Why authenticity and consistency inspire trust.
- How to stay open to receiving so opportunities can flow back your way.
- Simple frameworks for building a referral flywheel that compounds over time.
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