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What are Richard and Pablo drinking? Is it  green tea, whiskey, tequila, or both? They touch on the future of the industry, and the importance of staying ahead of trends. Richard shares insights on how Winebow is diversifying into spirits and the challenges of keeping salespeople engaged. 

 Overall, the conversation highlights the need for innovation and adaptability in the beverage industry. Richard discusses the challenges and opportunities in the beverage industry, emphasizing the importance of staying true to one's values and evolving with the market. He highlights the role of strategy and supplier interactions in his job and praises the leadership of Jessica Partington and Monique Houston.

Richard also discusses Winebow's success in doing more business with fewer suppliers and the growth potential of their portfolio. He shares his love for mushroom foraging and outdoor activities like fishing and skiing. 

This is the perfect end of Season one of Winebow Spirits Sessions!

Music credit: "Off The Path" by Macabe.