What if HR wasn’t just support... but your biggest brand asset?

In today’s episode, we sit down with Jessie, People Director at one of the UK’s most innovative creative agencies, to uncover how HR can redefine brand strategy from the inside out.

Jessie shares her journey from hairdressing to HR leadership, and how she’s tearing up the traditional rulebook to build a people-first workplace rooted in trust, creativity, and culture.

In this episode, you’ll learn:

Why onboarding is your most powerful brand moment

How to turn your team into your greatest advocates

The secret to getting buy-in from senior leadership

Why Gen Z are changing everything about workplace culture

This isn’t compliance. This is creativity. This is culture.

And it’s time HR took its seat at the table.

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Chapters

00:00:00 – The Hairdresser Who Became HR

00:01:45 – Learning the Hard Way in the NHS

00:04:10 – HR IS Brand Strategy

00:05:00 – Bringing Company Values to Life

00:07:35 – Listening: The Most Underrated Strategy

00:09:05 – Building a Culture That Retains

00:11:20 – Why Only 31% Align With Company Values

00:13:00 – Recognition That Actually Works

00:14:45 – From Team Members to Brand Ambassadors

00:16:10 – Designing Culture for Gen Z

00:18:40 – Human-First HR Strategy

00:20:40 – How to Start Thinking Creatively

00:22:00 – The Power of Diverse Teams

00:24:00 – Why Candidates Choose You

00:26:40 – What Gen Z Really Want at Work

00:28:30 – Managers Are the Secret Weapon

00:30:00 – Getting Senior Leadership Buy-In

00:32:40 – What I’d Tell My Younger Self