The Hard Way vs. The Easy Way: Why Going Solo Isn’t a Badge of Honor
Description
Going solo as a Fractional CTO may feel bold, but in reality, it’s often the slow and costly route. In this episode, Marissa and Lior explore why doing everything yourself isn’t a badge of honor—and how community, proven frameworks, and mentorship can accelerate growth. They break down the hidden opportunity costs of trial-and-error, the common traps solo founders fall into, and why accountability and structure are essential for scaling without burnout. Real success stories show how tech leaders have replaced salaries in weeks, unlocked freedom in their schedules, and built thriving practices with less stress. If you’ve been white-knuckling your way through, this episode will reframe what’s possible when you stop going it alone.
You’ll learn:
Why “figure-it-out” mentality slows your growth without a framework
How to avoid common traps like equity-only deals and underestimating sales effort
The true cost of going solo: wasted years, lost income, and decision fatigue
How community, mentorship, and shared playbooks accelerate traction
Practical examples of reframing proposals to increase income and reduce delivery time
If you’re a Fractional CTO—or any kind of visionary leader—this conversation is a must-listen.
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