The Impact of Early Strategic Investment on Product and GTM Momentum (with ServiceNow & Tenon)
Update: 2025-10-06
Description
Episode Breakdown
- Strategic alignment vs. financial return in corporate venture
- Tenon's origin story: spotting white space, pitching, and co-founding with enterprise partners
- What product co-development with an enterprise really looks like
- Joint go-to-market: “sell with” field teams, shared decks, and landing global clients
- Navigating the balance between startup agility and corporate process
- Keys to successful collaboration: executive sponsorship, stakeholder communication, and mutual focus
- Lessons, red flags, and advice for founders and CVC leaders
Featured Guests
- Ben Person — Co-founder & CEO, Tenon (LinkedIn)
- Shuchi Rana — Global Head of Whitespace Intelligence, ServiceNow Ventures (LinkedIn)
- Host: Drew Beechler — VP of Marketing, Alloy Partners (LinkedIn)
Referenced in the Show
- ServiceNow Ventures’ $1B strategic venture commitment
- High Alpha + Tenon Launch Press Release
- “Acquired” Podcast episode featuring Bill McDermott
- Bill McDermott’s autobiography
Resources & Related Links
- Tenon's Website
- ServiceNow Ventures: Website
- Alloy Partners: alloypartners.com
Advantaged: An Alloy Partners Podcast
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