DiscoverPurchasing TruthThe Impact of the Hailstone Principle in Today's Society
The Impact of the Hailstone Principle in Today's Society

The Impact of the Hailstone Principle in Today's Society

Update: 2021-04-23
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A few words in a catchphrase can gain weight if they are repeated over and over again, gaining momentum, and causing a huge impact once they hit the intended recipient. This hailstone principle is a popular strategy in marketing, allowing businesses to convey their message to the audience without the need for lengthy materials. However, it can be used beyond brand building into influencing population behaviors in other realms. Bill Stierle and Tom go deeply into how many politicians take advantage of the hailstone principle to solidify their movements, ideologies, and platforms. This strategy is evident in the still-roaring battle over claims of fraud in last year's presidential election. Bill and Tom discuss the hailstone principle's effect on government fundraising programs, immigration policies, and the way politicians create their own "branding.”


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The Impact of the Hailstone Principle in Today's Society

The Impact of the Hailstone Principle in Today's Society