DiscoverGrowth Marketing TodayThe Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)
The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

Update: 2020-04-01
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In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you're more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development.

Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.

In episode 86, you'll learn:

  1. Why is it important to build a diverse team that reflects your product's user base

  2. Practical tips on how to create a parent-friendly workplace

  3. How to be more proactive with being more welcoming to marginalized groups

This episode is brought to you by 42+ agency, a demand generation and revops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt

Support small businesses at savesmallbusiness.ca

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday

Key Discussion Points

  • 9:31 – Amanda's journey to starting The Workaround

  • 14:20 – Why a diverse workforce is important for growing teams

  • 23:47 – Practical tips to promote diversity and inclusivity

  • 29:12 – Tech companies should diversify by making their product teams look like their user base

  • 34:50 – Amanda's one piece of advice to founders Tech companies should diversify by making their product teams look like their user base

★ Support this podcast on Patreon ★

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The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

Ramli John