Julie Rice is a product developer, clean beauty advocate and the founder of Inner Beauty Cosmetics. Inner Beauty Cosmetics delivers high-performance cosmetics in easy to use formulas that celebrate true, clean beauty. Their mission is to encourage your health—and beauty—from the outside in while using safer, good-for-you ingredients.

At the heart of each Inner Beauty product is a natural formula based on botanical ingredients carefully selected for performance, health and safety. Developed with a Naturopathic Doctor, their philosophy was inspired by the Naturopathic Principles–do no harm–and the healing power of nature.

Julie studied Cosmetics and Fragrance Marketing at the Fashion Institute of Technology in New York City, and has worked as a professional in the cosmetics industry for 18 years. With expertise in Product Development, Julie founded Inner Beauty after receiving a life-altering health diagnosis. Today, Julie is committed to formulating beauty products safe enough for everyone to use—and love. Some topics we cover include:

The ingredients IBC focused on incorporating into their formulas vs. staying away from

The science, formulas and backend work that went into creating IBC

How consumers are becoming more aware of the importance of clean ingredients

Understanding clean vs. natural vs non toxic beauty terms

Why clean ingredients are so important and the long term effects “dirty” ingredients can have 

How everyone’s bodies are different and can react differently to certain products

The meaning behind “fragrance” and “flavor”

The types of reactions we can get from certain ingredients

Products to prioritize being clean or non toxic