The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes

Update: 2021-03-22

Description

All products have a lifespan. Some products live for a year or so. Some products - especially those attached to iconic brands - can live for decades or longer! Legacy products and brands - those that have stood the test of time and carved a place for themselves in their marketplaces - often have a built-in credibility and can even have a sort of product folklore about them, but just like every product, these legacy products still must from time to time reinvent themselves to ensure they are continuously meeting ever-changing market dynamics and customer needs.

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The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes

#box-pro-ellipsis-176206918769131{-webkit-line-clamp:2;}The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes

The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes

The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes