Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies.

From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape.

They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death.

Ready to disrupt the norm?

01:02 Impact of COVID on Business and Culture
02:26 The Shift to Profitability
06:15 Challenges in the Marketing Space
07:54 The Role of Fear in Business Decisions
15:39 Historical Lessons and Modern Disruption
23:41 Exploring the Concept of the Impossible Machine
27:33 Strong Stances in Marketing
28:01 The Pareto Principle in Business
30:19 The Hungry Jack's Campaign
34:01 Taylor Swift's Relatable Branding
36:30 Brands That Inspire: Jolie and Liquid Death
40:57 Challenging Societal Norms
44:37 Consistency in Business and Life
47:30 Bloopers and Fun

Reach out to featured guest Chris Harris:
LinkedIn

Impossible Machine:

Website | X | Instagram | LinkedIn

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠

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