The Irrational Consumer不理智的消费者 No.99
Update: 2019-06-25
Description
The Irrational Consumer
It’s well known that people don’t behave rationally, and considering the enormous consumer debt Americans have, consumers clearly don’t always act in their best financial interests.
Luxury goods are a great example of how irrational we can be; a decent and sturdy handbag can be purchased for $50, yet people will still spend thousands to buy a brand name.
It's always been this way and consumers' desire to own the finer things in life will likely never change.
rational (adj) 理性的
enormous (adj) 巨大的
sturdy (adj) 结实的
brand name 品牌、名牌
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