The Jedi Battle; Directness of Direct Advertising; Taylor Swift’s Bad Blood
Amazon is challenging the Pentagon’s award of a $10 billion cloud contract known as Jedi to Microsoft. Amazon accused the government of bias because of President Trump’s disparagement of the company and its CEO Jeff Bezos. Becky Quick, Andrew Ross Sorkin and Joe Kernen debate with The New York Times’ Ed Lee whether the government was biased when choosing Microsoft over Amazon. Tim Armstrong, the founder and CEO of the DTX Company, discusses Twitter’s political ad ban and the new shopping holiday his company is launching to precede Black Friday. And, Taylor Swift is pleading for help from the private equity firm The Carlyle Group. The private equity firm fronted the money for producers Scooter Braun and Scott Borchetta to purchase the rights to Swift’s older music, which she can no longer use or perform. The Squawk gang discusses Swift’s bad blood with the music executives with Erik Hirsch, Hamilton Lane vice chairman.
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