"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!" 🤣😅 Writing effective emails that engage your audience and drive sales can be challenging, but it's a skill that can be learned. With the right mindset and strategies, you can use email marketing to grow your business and connect with your audience.

This week on Marketing Like a Mother, Michelle is chatting with Kate Doster, host of the Do The Brave Thing Podcast and creator of the Love Your List 2.0 email marketing mega course.

In Kate’s own words, she believes you “don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.”
In the episode, Michelle and Kate talk about
How to overcome the fear of sending emails
Making email easy
Collaborating with others to grow your audience
Tools to make it even easier
And more!

Timestamps
02:02 Why people get hung up on emails
03:14 How to overcome the fear of sending emails
04:36 The importance of building a relationship with your email list
05:17 The skill of writing effective emails
05:50 The importance of practicing and building new habits
09:06 The constraints of being a mom and optimizing your time
09:19 The trap of beating yourself up for not having more time
10:14 The importance of email marketing for busy people
10:31 Using email to build relationships and engage with subscribers
10:45 Making email easy and not putting pressure on one email
11:15 Using tools to make email easier, including voice-to-text and video
12:43 Emails should be casual and conversational
13:38 Building connections with like-minded people
18:14 Kate shares her personal journey of starting a business while on welfare and raising two young children
23:11 The benefits of minimalism for busy moms
27:43 Building your visibility before launching products
28:35 Collaborating with others to grow your audience
32:20 How to stand out when pitching collaborations
34:28 The benefits of hosting a free or paid bundle
40:14 Starting with manageable projects
Learn more about Kate here:
https://www.katedoster.com
FREE 2 Years of Planned Out Email Ideas
https://www.pinterest.com/thekatedoster/_created/
https://www.instagram.com/kate_doster/?hl=en
https://www.facebook.com/katedostercommunications/