The Literature Lounge stands out as a unique podcast series devoted to authors whose books captivate readers and serve as catalysts for stimulating conversations. 

In partnership with Rupa Publications India, one of the leading publishing companies in India, we will host authors from diverse backgrounds to explore their literary works, delve into their creative journeys, and uncover the inspirations behind their achievements. 

So, let's dive into the world of books.

Episode Summary

In this episode of The Literature Lounge, Arvind Wable, author of Culture Eats Creativity for Lunch: The Ulkaway, dives into the fascinating world of advertising and organizational culture. He begins by sharing the inspiration behind his latest book, reflecting on his experiences with mentors and quirky bosses in the dynamic advertising industry. Arvind delves into "The Ulka Way," the strategic focus and long-term relationships that shaped his career, and highlights the crucial role of senior leadership and young talent in the field. He offers insights into building a strong company culture, even in remote work environments, and discusses the pros and cons of groupthink within organizations.

Throughout the episode, Arvind reminisces about memorable moments of overcoming challenges and winning clients, and how his educational background influenced his professional values. Tune in for a deep dive into the intersection of creativity, strategy, and culture in the world of advertising!

Chapters

00:00 -  Intro 

01:18 - Early career & Background

03:51 - Quirky mentors 

07:06 - Work culture : The Ulkaway 

15:26 -  Attitude vs Aptitude 

16:29 - Marketing personality 

23:16 - Role of leadership

26:24 - Does group thinking work?

30:27 -  FCB memories 

34:45 - IIM Ahmedabad 

39:24 -  Getting in touch with reality

45:29 - Concluding remarks 

Connect with Us

Mohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/

The Mohua Show: https://www.themohuashow.com/

Connect with the Guest

Arvind Wable: https://www.linkedin.com/in/arvind-wable-74b49219/ 

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For any other queries EMAIL

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Book Link 

Culture Eats Creativity for Lunch: The Ulkaway: https://amzn.in/d/aCBtBpx 

Disclaimer

The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.

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Thanks for Listening!