The Long Haul | Carrier Data Doesn’t Lie – Garrett Allen on Building Trust, Lane Loyalty, and Freightproof Strategy
Update: 2025-10-09
Description
In this episode of The Long Haul, Adam sits down with Garrett Allen to talk about the one thing that brokers, shippers, and carriers say they value — but few actually use to make better decisions: data. Garrett unpacks how small fleets can use their own performance metrics to create stronger partnerships, land dedicated lanes, and rise above the noise in a market full of volatility and skepticism.
We dig into trust-building, performance proof, bid season, and why data transparency is the future of reliable freight — whether you’re a one-truck authority or scaling up to 10.
This one is about earning freight, not just chasing it.
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