Previously Editor-in-Chief for GQ Middle East and currently for Dazed MENA, Ahmed Swaid has had an extensive career in media. He joins us to talk about his multicultural upbringing, from the UK, Syria and Lebanon, to Sierra Leone, and explores how his diverse background helps shape his unique vantage points in the media landscape. We discuss the challenges and insights of working in different media settings, the importance of representing various voices in the region, and Swaid's personal journey in creative industries. With engaging anecdotes and thoughtful reflections, this episode dives into the intricacies of cultural perspectives, identity, and the evolving content game in the Middle East and North Africa (MENA).
 

00:00 Introduction

00:33 Swaid's Multicultural Background

03:58 Early Influences and Pop Culture

09:08 Career Beginnings and Media Journey

12:02 Content Creation in Different Regions

16:53 Challenges in Media and Storytelling

24:11 Creativity in the Age of Chaos

31:43 Exploring the Meaning of "Dazed" 

32:26 Cultural Significance and Global Reach

36:10 Casting and Featuring Diverse Talent

39:00 Challenges and Strategies in Media Representation

45:12 Pop Culture in the Arab World

52:56 Rapid Fire Questions

Ahmad Swaid is the founding Editor-in-Chief of Dazed MENA and previously EIC of GQ Middle East. He has led content for Dazed, AnOther Magazine, and Nowness, championing underrepresented voices and regional talent. Raised across London, Beirut, Freetown, and Aleppo, he brings a global perspective to his work, focusing on authentic storytelling from the Middle East and North Africa. He co-founded Creatives for Lebanon to support artists after the 2020 Beirut explosion and mentors young designers through the QASIMI RISING Talent Incubator. 

Connect with Swaid 👉 https://www.instagram.com/ahmadaswaid/?hl=en

Explore Dazed MENA 👉 https://www.instagram.com/dazedmiddleeast/

Hosted by:

Mikey Muhanna 👉 https://www.instagram.com/mikey_mu/?hl=en-gb

Theme music: Peninsular, Tarek Yamani 🔊 https://spoti.fi/47I59ns

Hosted by: 
Mikey Muhanna 👉 https://www.instagram.com/mikey_mu/?hl=en-gb

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