DiscoverGrowth Marketing TodayThe Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)
The Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)

The Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)

Update: 2019-11-19
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In her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact. Xenia is on a mission to build “the future of marketing teamwork."

In episode 68, you'll learn:

  1. Why marketing teams lack clarity, coordination, and efficiency and how to fix it

  2. The biggest mistake Xenia made when starting and scaling Planable

  3. How marketing teams can tie content and social media marketing to business results

Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/68

This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday

Show Notes


  • 3:44 – The journey of how Xenia founded Planable.io

  • 4:29 – Did owning a digital agency help Xenia create a new startup?

  • 6:28 – Lessons from Draper University on failure

  • 8:17 – How Xenia and the Planable team initially got their pricing wrong

  • 13:04 – How did her new book The Manifesto on Content Marketing Teams come about?

  • 14:45 – The three problems with marketing teams – lack of clarity, coordination, and efficiency

  • 21:52 – Why it's important to get your marketing processes and workflows in place?

  • 23:55 – How can marketing teams get more clarity, coordination, and efficiency?

  • 20:08 – How can brands and agencies work more efficiently together?

  • 31:33 – How to align social media with business results

  • 33:12 – Xenia's advice to founders and marketers

★ Support this podcast on Patreon ★

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The Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)

The Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)

Ramli John