The Marketer's Evolution: From Creativity to Business Acumen, with Newell Brand's Melanie Huet
Update: 2024-04-23
Description
For the second year in a row, Marketing Futures Podcast host traveled to ANA’s Brand Masters Conference, this year emanating from Carlsbad, California, to interview some of the brightest minds in our industry. We’re kicking off this very special series with a very special guest: Newell Brand’s Melanie Huet, the president of brand management and innovation. Melanie joined the pod to discuss how her dynamic background makes her a favorite among the C-suite, and how marketers that have relied on creativity and media savvy in the past can level up. Finally, we chatted about how AI is shaping the CMO role in the modern marketing landscape.
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