The Marketing Mix - 4 P's, 6 P's & 8 P's!?
Description
On this episode of The Marketing Show, we go back to basics and brush up on the fundamental framework that underpins everything we do as marketers, the marketing mix and the 4 P's of marketing.
The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. And the 4 P's is a framework for understanding how to manipulate the marketing mix to achieve success for your product or service. Those P's refer to Product, Price, Place and Promotion.
We look at each P individually as a reminder that no matter what you are working on, having a thorough understanding of each one for your business will serve you well.
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