The Mixed In Key Podcast Episode 13 – How to build a music brand with Yam Who?
Update: 2020-07-01
Description
How to build a music brand with Yam Who?
This week, Adam is joined by Andy Williams, AKA Yam Who? Andy runs three labels, Midnight Riot, Black Riot and ISM, and is an international DJ for some of the biggest club-nights on the Disco scene.
His journey hasn’t been one of overnight success, however, and his insights are suitably deep-rooted and compelling.
Having built one of the strongest brands in Disco using a mixture of design and concept to carve out an instantly recognisable image and sound, Andy has unmissable advice for DJs, producers and label managers at all stages of their careers.
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