The Mojo Radio Show EP 278: Give Your Brand a Higher Dose - Katie Kaps
Katie Kaps is the co-founder of HigherDOSE, a spa focused on next-level health and wellness therapies with 11 locations that attract celebrity clients, influencers, models, and athletes, including Michelle Williams and Leonard DiCaprio. Katie Kaps and HigherDOSE were featured in The New York Times, Forbes, Huffington Post and Vogue. This show is truly about creating a strong brand, the moving pieces we need to line up and how to think about and execute strong marketing. It's the thinking that is most interesting and not just the doing part.When people ask Katie what she does, how does she like to reply? Katie worked in the finance industry. What did she take from that period? Does Katie think that a generalist approach to sport helped her learning and development? DOSE is about upping the happy chemicals in the body. What are the happy chemicals? Higher Dose is very stylish. What is the thinking behind the actual physical design? How did Katie resolve partnership issues to maintain the company during rough periods? At dinner in 2012, Katie's mother asked her what she wanted out of life? Katie answered, "to feel euphoric." Katie launched Tough Mudder into International markets. Why do we seem to be embracing these sorts of events? Where does Katie think HigherDOSE is going in terms of product offering? Quarantine got Katie peeling back the layers. What she learned about what she really needs. Hot and cold therapy. What's the wellness benefit? Can someone do it at home with a shower? Katie's mum taught her to be independent. How did she do that? LINKS Higher Dose https://higherdose.com Dropkick Murphy's (Feat. Bruce Springsteen) 2020 Streaming outta Fenway https://www.youtube.com/watch?v=w9_QkXvkcMM Powderfinger https://youtu.be/r_V5jNSYjAs The Mojo Radio Show Patreon page https://www.patreon.com/themojoradioshowpodcast Top 10 Cowbell songs of all time https://ultimateclassicrock.com/cowbell-songs/ The Mojo Radio Show website themojoradioshow.com The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/ The Mojo Radio Show on Twitter https://twitter.com/tmrspod The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners. “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”. Hunter S Thompson.
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