The Most Import Thing to Think About In Your 20's
Digest
This podcast episode features Gary Vaynerchuk, a renowned entrepreneur and author, sharing his insights on various topics related to business, leadership, and the creator economy. He emphasizes the importance of pursuing your biggest dreams during your 20s, a time when you have the most freedom and flexibility to take risks. He also discusses the challenges of building a cannabis business, highlighting the need for a strong content strategy and a pillar piece of content to establish credibility. Gary Vee shares his philosophy on leadership and business, emphasizing the importance of staying out of the middle ground and focusing on areas where you excel. He believes in being close to the work and engaging in debates about media and creative strategies. He also discusses the importance of short-form content, particularly on platforms like YouTube Shorts, TikTok, and Facebook Fan Pages, and emphasizes the need to micro-segment audiences and create content tailored to specific demographics and interests. He shares his vision for a nonprofit initiative called "Embracing Our Warriors," aimed at supporting veterans with PTSD. He believes in starting small and scaling gradually, focusing on building a strong foundation before expanding. Gary Vee also discusses the future of NFTs and the creator economy, emphasizing the importance of utility and community building. He believes that NFTs have the potential to revolutionize the way creators interact with their fans and build sustainable businesses. He also discusses the transactional nature of celebrity and the challenges of working with celebrities in the NFT space. He believes that most celebrities are focused on short-term gains and may not be as invested in the long-term vision of NFTs. Finally, Gary Vee emphasizes the importance of scaling and hiring entry-level talent, particularly in the creator economy. He believes that companies should have a triangle organization with a large number of entry-level employees to create scale and drive growth.
Outlines
Pursuing Dreams and Taking Risks in Your 20s
Gary Vee emphasizes the importance of pursuing your biggest dreams during your 20s, a time when you have the most freedom and flexibility to take risks. He encourages listeners to embrace the "high risk" nature of this period and go after their aspirations, even if they seem impractical.
Content Strategy in the Cannabis Industry
Gary Vee discusses the challenges of building a cannabis business, particularly the difficulty of organic reach on social media platforms due to restrictions and the need for a strong content strategy. He emphasizes the importance of having a pillar piece of content, such as a show or podcast, to build a following and establish credibility.
Gary Vee's Leadership and Business Philosophy
Gary Vee shares his philosophy on leadership and business, emphasizing the importance of staying out of the middle ground and focusing on areas where he enjoys working and excels. He believes in being close to the work and engaging in debates about media and creative strategies.
The Power of Short-Form Content and Micro-Segmentation
Gary Vee discusses the importance of short-form content, particularly on platforms like YouTube Shorts, TikTok, and Facebook Fan Pages. He emphasizes the need to micro-segment audiences and create content tailored to specific demographics and interests.
Embracing Our Warriors: A Nonprofit Initiative for Veterans
Gary Vee shares his vision for a nonprofit initiative called "Embracing Our Warriors," aimed at supporting veterans with PTSD and connecting them with doctors and companies offering free products. He emphasizes the importance of starting small and scaling gradually.
Finding Your Passion and Pursuing It
Gary Vee shares his advice to a young entrepreneur who is unsure of their career path. He emphasizes the importance of pursuing your biggest dreams, even if they seem daunting, and taking risks during your 20s. He encourages listeners to challenge themselves and try new things.
The Future of NFTs and the Creator Economy
Gary Vee discusses the future of NFTs and the creator economy, emphasizing the importance of utility and community building. He believes that NFTs have the potential to revolutionize the way creators interact with their fans and build sustainable businesses.
The Transactional Nature of Celebrity and NFTs
Gary Vee discusses the transactional nature of celebrity and the challenges of working with celebrities in the NFT space. He believes that most celebrities are focused on short-term gains and may not be as invested in the long-term vision of NFTs.
Scaling and Hiring Entry-Level Talent
Gary Vee emphasizes the importance of scaling and hiring entry-level talent, particularly in the creator economy. He believes that companies should have a triangle organization with a large number of entry-level employees to create scale and drive growth.
Keywords
Organic Reach
The ability of content to reach an audience without paid advertising or promotion. In the context of social media, organic reach is often limited by algorithms and platform policies.
Pillar Content
A core piece of content that serves as the foundation for a brand's content strategy. It can be a show, podcast, blog, or other type of content that attracts a loyal audience and establishes credibility.
Micro-Segmentation
The process of dividing a target audience into smaller, more specific groups based on demographics, interests, and behaviors. This allows businesses to create tailored content that resonates with each segment.
Creator Economy
A growing economic sector driven by creators who produce and distribute content online. It encompasses a wide range of activities, including social media, video streaming, music, and gaming.
Utility
The practical value or function of a product or service. In the context of NFTs, utility refers to the real-world benefits or experiences that NFT holders can access, such as exclusive content, access to events, or voting rights.
Transactional
Relating to or characterized by transactions, especially financial ones. In the context of celebrity, transactional refers to the tendency of celebrities to prioritize financial gain over other considerations, such as brand building or long-term relationships with fans.
Scale
The size or scope of an operation or activity. In the context of business, scale refers to the ability to expand operations and reach a larger audience.
Q&A
What is the most important thing for a young entrepreneur to focus on in their 20s?
Gary Vee believes that the most important thing for young entrepreneurs in their 20s is to pursue their biggest dreams, even if they seem impractical. This is a time when you have the most freedom and flexibility to take risks and go after your aspirations.
How can someone build a successful cannabis business in today's market?
Gary Vee emphasizes the importance of a strong content strategy, particularly a pillar piece of content like a show or podcast, to build a following and establish credibility. He also advises against relying solely on organic reach on social media platforms due to restrictions and the need for careful content creation.
What is Gary Vee's approach to leadership and business?
Gary Vee believes in staying out of the middle ground and focusing on areas where he enjoys working and excels. He emphasizes the importance of being close to the work and engaging in debates about media and creative strategies. He also believes in maximizing happiness rather than just maximizing money.
How can someone effectively use short-form content to reach their audience?
Gary Vee recommends using short-form content on platforms like YouTube Shorts, TikTok, and Facebook Fan Pages to reach a wider audience. He emphasizes the need to micro-segment audiences and create content tailored to specific demographics and interests.
What is Gary Vee's vision for "Embracing Our Warriors"?
Gary Vee envisions a nonprofit initiative called "Embracing Our Warriors" that supports veterans with PTSD by connecting them with doctors and companies offering free products. He believes in starting small and scaling gradually, focusing on building a strong foundation before expanding.
What is Gary Vee's advice to a young entrepreneur who is unsure of their career path?
Gary Vee encourages young entrepreneurs to pursue their biggest dreams, even if they seem daunting, and take risks during their 20s. He believes that this is the time to challenge yourself and try new things, even if it means working for free or taking on a seemingly unrelated job.
What is the future of NFTs and the creator economy?
Gary Vee believes that NFTs have the potential to revolutionize the way creators interact with their fans and build sustainable businesses. He emphasizes the importance of utility and community building, creating NFTs that offer real-world benefits and experiences.
What are the challenges of working with celebrities in the NFT space?
Gary Vee believes that most celebrities are transactional and prioritize short-term gains over long-term vision. He advises businesses to focus on building utility and community rather than relying on celebrity endorsements.
How can companies effectively scale and hire entry-level talent?
Gary Vee emphasizes the importance of building a triangle organization with a large number of entry-level employees to create scale and drive growth. He believes that companies should prioritize hiring talented individuals who are passionate about their work, even if they are entry-level.
Show Notes
Today's episode is the a 4Ds session from a few years back. I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss why you must win on organic reach; having a show or a podcast is key! We also talk about why people are struggling to take a step backward for 2 steps forward in their careers, why Facebook, TikTok, and YouTube shorts are key, and much more! I hope you enjoy.
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