The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69
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4:25 The Initial Mandate: Building Starbucks' Digital Strategy
8:09 The Customer Experience Equation
10:41 Forum3's Origin
15:56 Early Learnings From Test Phases
19:57 THIS Is Why You Need the Blockchain
22:51 The Value-Additive Options of Starbucks Odyssey
28:23 The Evolution of Loyalty
33:38 Are People Understanding NFTs Yet?
35:39 Measuring the Value of Loyalty Programs
39:06 Introducing Starbucks Odyssey
47:23 Moving Away From 'NFTs'
49:36 Odyssey's Rewards
50:19 What Is the Long Term Vision for Odyssey?
52:41 How to Get Beta Access
54:06 Are We Overhyping Odyssey?
56:15 Advice for Smaller Businesses Building Loyalty Programs
1:01:09 Settling Carly's Bet: A Better Foursquare
Starbucks Odyssey Waitlist: https://waitlist.starbucks.com/#/landing
Forum3 Site: https://www.forum3.com/
Forum3 Twitter: https://twitter.com/forum3_
Adam Brotman Twitter: https://twitter.com/adambrotman
Andy Sack Twitter: https://twitter.com/AndySack
Joe O’Rourke Twitter: https://twitter.com/BunchuBets
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