The Move in Evolving a Brand with Luke Bemis
Description
In this insightful episode of 'The Move,' host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself. Luke discusses the importance of humanizing brands to connect on a human level, understanding market trends, and aligning brand strategy with business objectives. He offers valuable advice on evaluating the need for a rebrand, engaging internal and external stakeholders, and implementing continuous brand audits. Whether you're considering a full rebrand or just seeking to evolve your existing brand, this episode provides practical guidance for navigating the complexities of healthcare branding.
For more on this topic, check out Luke's article:
3 Questions to Ask Yourself Before Rebranding Your Healthcare Organization
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