The Naming Episode: The ‘Black Art’ of Creating Names
Update: 2019-10-16
Description
Hamish goes into the finer detail of how to create, choose and think about the subject of product brand naming.
Some of the topics that Hamish discuses with Scot are over-creativity, the naming brief, how to choose a name, trademarking, how to manage availability, and what makes an efficient and marketable name.
To download Hamish’s (Free) Brand Name Scorecards™ PDF go to https://www.hamishchadwick.com/name-creation
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