The New B2B Buyer Doesn't Want to Talk to You. Nearly 60% of B2B buyers are now millennials who grew up online and expect a seamless, self-service experience. In this interview, B2B expert David explains why personalization and a frictionless, multi-channel journey are the keys to winning over the modern buyer. Learn how to blend digital self-service with a strategic sales team, why your business may be "dead in 24 months" without AI, and his 6-month rule for making new hires. Check out the company: https://www.saltboxmgmt.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - The New B2B Buyer Doesn't Want to Talk to You

01:49 - Why Millennials Are Driving This Change

05:59 - Why You Still Need Sales Reps (For Complex Deals)

11:17 - The NEW Job of a B2B Sales Rep

13:18 - How AI is Already Replacing Sales Reps

15:03 - "Your Business Will Be Crying in 24 Months Without AI"

20:15 - How to Balance New Initiatives vs. Client Work

25:36 - The 6-Month Rule for Making a New Hire

29:34 - The Most Important Lesson: Change is the Only Constant

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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