The New B2B Marketing Playbook and Who’s Getting it Right with EverString’s Matt Amundson

Update: 2019-11-05

Description

Matt Amundson, VP Marketing at EverString, takes us on a wild ride through TV in the 90’s vs. today (and what we need to learn), the often-overlooked importance of emotion in B2B, the impact a powerful rallying cry and a growing community had at a famously metrics-driven tech company and much more. We talk about who’s getting it right, and how a different mindset changes everything. We explore two paths to growth, and why one is more powerful, more scalable, and harder to measure.

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The New B2B Marketing Playbook and Who’s Getting it Right with EverString’s Matt Amundson

#box-pro-ellipsis-176167045892949{-webkit-line-clamp:2;}The New B2B Marketing Playbook and Who’s Getting it Right with EverString’s Matt Amundson

The New B2B Marketing Playbook and Who’s Getting it Right with EverString’s Matt Amundson

Steve Watt

The New B2B Marketing Playbook and Who’s Getting it Right with EverString’s Matt Amundson