DiscoverSecond NatureThe New NNormal: Building An Outdoor Brand
The New NNormal: Building An Outdoor Brand

The New NNormal: Building An Outdoor Brand

Update: 2024-10-291
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Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth.
 
 
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The New NNormal: Building An Outdoor Brand

The New NNormal: Building An Outdoor Brand