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The economy has been shaking things up, and if you’re a business owner, entrepreneur, or leader, you’ve probably felt it. Clients are hesitant. Marketing costs are up. Even some seven-figure earners are struggling. So how do you stand out and create real influence in a market full of uncertainty?

Today, I’m joined again by Dr. Chris Phelps, the CEO of the Cialdini Institute, to uncover how you can use ethical persuasion and authority to gain the upper hand in any economy.

If you’ve read Dr. Robert Cialdini’s groundbreaking work on persuasion, you already know how powerful these principles are. Chris and I dive deep into how you can apply them today to rebuild trust, attract loyal clients, and lead your team effectively even when times are tough.

We talk about what’s really happening in the economy right now: from the rising costs of doing business to the erosion of consumer trust caused by AI-generated content, scams, and overwhelming noise in the marketplace. Chris explains why people are more skeptical than ever and how you can break through that wall with authentic authority, transparency, and trust.

We explore the authority principle why customers instinctively look for credible experts, and how positioning yourself as one can make your business stand out. Chris shares proven examples from the corporate world like Avis and L’Oréal’s “You’re worth it” campaign that demonstrate how honesty and vulnerability can actually make your brand more persuasive.

Then, we shift gears to leadership. Chris reveals how the consistency principle can transform team management and reduce micromanagement. He walks through how getting your team to make voluntary commitments leads to better results and a stronger sense of ownership because people don’t want to be told what to do; they want to choose.

You’ll also hear the fascinating story of how Chris went from running struggling dental practices during the 2008 recession to turning them into million-dollar successes three years in a row by applying these very same principles. And he explains how his collaboration with Dr. Robert Cialdini came to life creating a movement that’s now helping businesses worldwide understand the science of influence.

We wrap up with practical insights you can use today to build authority, increase conversions, and inspire your team to take action even when the world feels unpredictable. If you want to stop competing on price, start leading with influence, and learn what truly drives human behavior, this episode is for you.

Join us for this powerful conversation that will give you the tools to not only survive in this economy but to lead, thrive, and create ripples of success in your business and beyond.

Dr. Chris Phelps; links:

- LinkedIn: https://www.linkedin.com/in/dr-christopher-phelps-2b48b718/ 
- Website: https://cialdini.com/ 
- Facebook: https://www.facebook.com/p/Dr-Christopher-Phelps-DMD-CMCT-61557905079311/