Yurii Veremchuk is one of the most trusted voices on LinkedIn when it comes to outbound sales and personal branding. With over a decade of experience, he’s helped scale startups, built a respected personal brand, and become a leading expert in cold email strategy. From testing outbound tactics to creating content people actually share and save, Yurii brings real-world experience, consistency, and sharp execution to everything he does.

In this episode, we dive into his journey of following a passion for sales, working across startups and scaleups, and building systems that convert. He shares insights on inbound versus outbound, how to stand out in the age of AI, and what it takes to grow a personal brand on social media with intention and staying power.

Connect with Yurii:
https://www.linkedin.com/in/yuriiveremchuk/

Timestamps:
00:00 – Cold open: stress, pressure & privilege in sales
01:02 – Intro and welcome
01:21 – Meet Yurii: failures, lessons, and wins in sales
02:14 – How sales started with student projects and sponsors
03:00 – 9 years at one startup and closing 1000+ customers
04:15 – The uncomfortable truth about selling
06:01 – How Yurii actually learned outbound (and why books weren’t enough)
08:00 – Why outbound was easier in 2016—and harder now
09:18 – Books are outdated before they hit shelves
10:45 – Learning through testing vs. chasing best practices
12:20 – AI and cold email: threat or opportunity?
13:35 – Is it too late to start outbound or LinkedIn?
14:12 – Inbound vs outbound: which is harder and why
16:15 – How LinkedIn became Yurii’s growth engine
18:09 – The power of influencing before someone becomes a buyer
19:15 – Starting late, scaling fast: Yurii’s content journey
21:01 – Why memes work for sales (and how Yurii tested formats)
22:23 – Yurii’s content pillars: carousels, memes, infographics
24:00 – Don’t copy formats—lean into your strengths
25:07 – The difference between growth and virality
25:43 – Under 10K strategy: comment to get noticed
27:50 – From 10K to 40K: collabs and content upgrades
28:56 – How to keep showing up (even when you don’t feel like it)
31:09 – Why consistency is easier than a comeback
32:25 – What to do when you don’t feel like posting
33:55 – Smart commenting: rent someone else’s audience
34:49 – Why AI-generated comments actually hurt your brand
36:07 – What’s next: LinkedIn → IG, X, TikTok, YouTube
37:03 – Hitting 100K on LinkedIn was just step one
37:43 – Hobbies: F1, snowboarding, boxing, balance
39:11 – Favorite drivers and what-ifs in Formula 1
40:07 – Book recs: cold calling, negotiation, spin selling
41:06 – Where to find Yurii + how his sales systems work
42:27 – One overlooked strategy: mining content from real calls

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