Discover30 Minutes to President's Club | No-Nonsense SalesThe No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman | Ep. 278 (Lead)
The No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman | Ep. 278 (Lead)

The No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman | Ep. 278 (Lead)

Update: 2025-01-09
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ACTIONABLE TAKEAWAYS:



  • SPFs for Short-Term Change: Use SPFs to drive short-term behavior changes. Long-term shifts should align with consistent metrics in your "iron square" framework.


  • Strict Holdover Rules: Allow one quarter for closing open opportunities after a territory change if they’re past stage two. No exceptions ensure fairness and consistency.


  • The Iron Square: Track rep productivity with win rate, AE-sourced pipeline, total pipeline generation, and forecast accuracy, with quota attainment as the central North Star.


  • Customer-First Processes: Avoid letting internal rules disrupt customer experience. Build buffer zones in ROEs and territories to minimize deal handoffs.


ELEANOR'S PATH TO PRESIDENTS CLUB:


  • Head of Sales @ Retool

  • Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment

  • Global Head of Commercial Renewals and Retention @ Segment

  • Head of Customer Success and Solutions engineering @ Clever Inc


RESOURCES DISCUSSED:

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The No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman | Ep. 278 (Lead)

The No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman | Ep. 278 (Lead)

Armand Farrokh & Nick Cegelski