The One With Sam Pearce

The One With Sam Pearce

Update: 2020-03-27
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The One With Sam Pearce

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Imposter Syndrome is something which affects far too many people, results in them giving up on their dreams, and actually stops them from helping countless other people.


Join my guest Sam Pearce as together we explore –



  • What is Imposter Syndrome?

  • How can you overcome it?

  • Does it get easier?

  • How do you know you have it?


And much much more!





Sam Pearce

Founder & Owner of SWATT Books



Formerly a commercial graphic designer with over 20 years of corporate design experience both in the UK and Canada, Sam started applying her passion for typography and layout to the art of books back in 2012.


Since then, she has been involved in the design and publication of over 40 books encompassing a wide range of genres from business guides and self-help books to children’s stories and fantasy fiction.


Sam started SWATT Books as a means of helping independent authors to get their work self-published professionally, affordably, and ethically.


Sam now lives on the Hampshire coast with her husband Nathan.





Keith Blakemore-Noble


Fear Strategist





Fear Strategist, coach, international speaker, multi-time best-selling author, hypnotist, occasional magician, and presenter of this show.


And someone who, for far too many years, was massively held back by a very strong social phobia – speaking with strangers, or even meeting strangers, was at best deeply uncomfortable, and at worst utterly terrifying for him. For far too many years.


So he did the logical thing – he pursued a 20 year career in IT with some success (becoming a Fellow of the BCS in the process).


Until one panic attack too many, which forced him to reconsider his life.


So he studied NLP and hypnosis, used those tools to conquer his own fears and phobias, and since 2010 he has helped others around the world to transform their deepest fears into their greatest strengths through his coaching, speaking, books, and trainings. Indeed, since 2010 he has helped over 5,000 people to transform their lives.


Having travelled the world for a while doing this, he has settled back in his native Scotland, where he is focusing on the next step in his journey of helping as many people as he can to conquer their fears. Which includes the launch of this Show!








Since 2010 Keith has helped over 5,000 people to transform their lives.


Now he brings the distillation of his experience into a weekly show designed to help you to transform your deepest fears into your greatest strengths.


Some episodes feature Keith running solo, discussing topics related to fear, phobia, mindset, and taking an interesting look into where it all comes from and what we can do about it.


In other episodes, Keith invites a special guest to join him and to discuss their experiences in overcoming their own fears, so that we can gain some insight into how we might do the same, or even to explore the more esoteric areas around fear – sometimes in some unexpected yet very interesting ways!


Presented in both audio and in video, across multiple platforms, so that the show can meet those who need it where they are.







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The One With Sam Pearce

The One With Sam Pearce

Keith Blakemore-Noble