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If you're an online coach who’s ever stumbled through a sales call, overexplained your offer, or simply felt like your pitch didn’t land—this episode is for you.

In this episode of Suit's Podcast Show, Farah and I break down the exact framework we teach our high-level clients to present their coaching offer in less than seven minutes—clearly, confidently and without rambling. 

We’re talking about how to eliminate confusion, showcase value, and build trust using a structured yet flexible framework we call: PITCH.

We explore:

1. Why most coaches lose the sale because they talk too much.

Most coaches feel the pressure to prove their worth on sales calls, so they overexplain and drift off course. We show you how to stay focused and communicate impact without drowning your prospect in information.

2. How to use the PITCH Framework to confidently present your offer: You’ll learn what each letter of P.I.T.C.H. stands for, including how to:

• Create a compelling visual framework (P = Picture This)
  

• Ensure your steps are in logical sequence (I = In Line)
  

• Match your offer directly to your prospect’s pain points (T = Touchpoints)
  

• Build clarity and confidence throughout (C = Clarity)
  

• And wrap it up with a powerful buying conversation (H = Highlight)
  

  
  

3. Real sales call stories (including our own behind-the-scenes moments)Farah shares a vulnerable story about struggling to build her first ever framework—and how that turned into the multi-figure system we now teach. I share what happened on one of my recent calls where my own enthusiasm nearly got in the way of clarity—and how a simple pause changed everything.

4. Why a framework isn't just for you—it’s for your clients (and future sales team)We talk about how having a solid pitch deck not only makes your offer more persuasive, but also prepares your business to scale. It helps others on your team confidently sell your offer while keeping your message consistent.

5. The cost of not having a pitch frameworkWithout a clear process, every sales call is a gamble. One day you’re on fire, the next you’re all over the place. That inconsistency leads to missed opportunities, confused prospects, and undercharging for your expertise.

Whether you’re trying to raise your prices, improve your close rate, or just finally feel confident on calls—this episode will give you a plug-and-play structure to make that happen.

Ready to stop winging your pitch and start converting with confidence?

Click play on the full episode now.

And if you want direct feedback on your own pitch deck—or want to see the exact ones our clients use—join our free Facebook Community: Healthy Pricing Healthy Profits.

Inside, we run weekly live lessons, Q&A, and real-time support to help online coaches like you package, price, and pitch their coaching offers with confidence.