DiscoverInsights & Innovators Podcast from MRIIThe Participant Economy: Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid
The Participant Economy:  Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid

The Participant Economy: Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid

Update: 2025-06-26
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Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field.

 


00:00 Introduction and Sponsor Message


00:35 Meet the Guest: Patrick Comer


01:26 The Evolution of Market Research


03:14 Defining ResTech


05:43 Data Quality in 2025


08:08 Privacy and Data Clean Rooms


10:06 Synthetic Audiences and AI Moderators


17:33 Quick Fire Round


20:21 Conclusion and Call to Action

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The Participant Economy:  Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid

The Participant Economy: Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid