DiscoverThe Healthcare Leadership Experience with Lisa MillerThe Patient is the Hero of the Story with Dr. J.J. Peterson | Ep.5
The Patient is the Hero of the Story with Dr. J.J. Peterson | Ep.5

The Patient is the Hero of the Story with Dr. J.J. Peterson | Ep.5

Update: 2021-01-18
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Description

In this episode, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand.

He is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business

 

In this episode:

  • Thinking differently about your messaging to patients
  • Rules to telling a good story
  • Children's Hospital of Orange County
  • Getting more engagement and buy-in
  • Applying the StoryBrand Framework to marketing

 

Resources:

🖥  https://storybrand.com

.

Connect with Lisa:

🖥 https://viehealthcare.com

📱https://www.linkedin.com/in/lisamiller/

.

Check out this episodes sponsor:

🖥 https://isugezt.com

.

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The Patient is the Hero of the Story with Dr. J.J. Peterson | Ep.5

The Patient is the Hero of the Story with Dr. J.J. Peterson | Ep.5

Lisa Miller, VIE Healthcare, Dr. J.J. Peterson