The Power of Effective Branding in Business: Stand Out by Selling the Truth | Hersh Rephun
In this episode of the Marketing Boost Solutions, Captain Marco interviews effective branding expert Hersh Rephun, a stand up comedian and brand storyteller who operates on one simple principle: SELL THE TRUTH. Hersh believes “Success is inextricably linked to ‘selling the truth. Your truth is your essence. To be memorable, you wanna be clever - but you have to get real to be funny."
His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers. This talk emphasizes the need for businesses to understand their story and needs, and to find the right balance between humor and staying on message. The conversation touches on the importance of clear communication and consistency in branding, as well as the philanthropic side of branding.
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Find out more about Hersh Rephun below:
Message Therapy [00:08:26 ] Hersh Rephun talks about the importance of perspective in branding and how he uses message therapy to help brands find their heart and soul.
Humor in Advertising [00:11:39 ] Hersh Rephun discusses the use of humor in advertising and how it can be used to diffuse tension and anxiety.
Helping Others Succeed [00:15:31 ] Captain Marco talks about his desire to help more people succeed with Marketing Boost and his philosophy of helping others to achieve success.
Boosting Your Message [00:16:33 ] Hersh Rephun suggests that marketing boost campaigns could amplify a company's message and reach more people. He discusses the potential impact of such a campaign on subscribers, clients, and participating vendors.
The Power of Interaction [00:18:37 ] Hersh Rephun emphasizes the importance of real interaction in marketing and how it can transform the lives of everyone involved. He also discusses the challenge of standing out and how he helps companies find their heart and soul.
Creating a successful email campaign [00:28:30 ] Hersh Rephun talks about a successful email campaign he created for a writing tool, with 30 emails to different tiers of lists, all with the voice of the brand, resulting in high open and click rates.
Establishing clear communication and branding [00:31:24 ] Hersh Rephun discusses the importance of figuring out who you are and what you stand for before branding, and aligning all communication channels to avoid positioning them separately.
Authenticity in Branding [00:41:39 ] Hersh Rephun and Captain Marco discuss the importance of authenticity in branding and how it is something that everyone craves.
Free consultation with Hirsch Rapsin [00:48:23 ] Hersh Rephun offers a complimentary half-hour consultation to help businesses define their messaging and grow their brand. The consultation is offered through his website, getmessagetherapy.com.