The Power of Employer Branding: DHL's Global Approach
Description
In the latest episode of The Red Cube Podcast, Great Place to Work CEO Cathal Divilly is joined by Simon Buehler, Global Employer Branding Lead at DHL. Simon shares his extensive experience in employer branding, detailing his journey over the past six years at DHL and the innovative strategies he has implemented to unify the company's global employer brand. Learn about DHL's comprehensive branding approach, the deep research involved in understanding employee and candidate perspectives, and the unique initiatives like DHL's esports campaign that have helped DHL stand out as an employer of choice.
Simon's insights provide a fascinating look into the challenges and successes of managing a global brand in a large organisation, making this episode a must-listen for anyone interested in employer branding and marketing.
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