In this episode of Legendary Exits, Micah welcomes Chris Smith, founder of The PSBLTY Co. and a leading marketing voice in brand identity and differentiation. Chris’s journey is anything but ordinary — from his early days in Arizona to becoming a top-producing real estate broker, to reshaping the wealth management industry by focusing not on products, but on leadership and authentic connection. His story reflects a powerful truth he’s carried throughout his career: words create worlds.

In this conversation, Chris shares how he helps entrepreneurs, advisors, and service-driven leaders create an identity that is bigger than their industry — one that attracts the right clients, sustains growth, and ultimately builds a legacy. He explains why businesses never outperform their identity, how storytelling fuels differentiation, and why clarity of who you are matters more than what you do.

Key themes include the power of identity in scaling a business, how brand clarity influences pricing and growth, and why saying “no” is often the most important strategic decision leaders can make.

Highlights from this week’s conversation include:

00:00:00 Welcome to Legendary Exits and Guest Introduction

00:00:59 Chris Smith’s Early Path: From Restless Student to Storyteller

00:04:33 Identity Beyond Industry: What Sets Companies Apart

00:05:51 Expanding Identity to Unlock Personal and Business Growth

00:08:38 Confronting Questions: What Do You Want to Be Known For?

00:12:01 Legendary Exits: Living and Leading a Life of Significance

00:14:55 Addressing Skeptics: Why Identity Is the Core of Sustainable Growth

00:15:40 Lessons from In-N-Out, Starbucks, and Patagonia

00:17:06 The Biggest Growth Mistake: Doing Too Much, Too Soon

00:19:20 Pricing, Profitability, and the Confidence to Charge Your Worth

00:23:01 Aligning Market Fit With Authentic Identity

00:26:10 The Power of Saying No and Staying True to Your Brand

00:29:52 Staying Aligned Through Reflection, Rhythm, and Operating Systems

00:32:13 Why Brand Identity Is the Foundation of Corporate Strategy

00:34:46 From Identity to Messaging: Articulating Your True Impact

00:37:39 Unlocking Growth with Existing Clients and Partners

00:40:50 The Three Keys of Messaging: What You Say, How You Say It, and Who You’re Being

00:42:00 How to Connect with Chris Smith and Legendary Exits Wrap-Up

Join Micah Brandenburg, growth partner and exit strategist, as he unpacks the keys to achieving a legendary exit. Drawing on over 20 years of experience scaling companies, Micah shares actionable insights to help entrepreneurs live a life of significance, fund their unique financial goals, and build a legacy that transforms lives. Learn more at www.legendaryexits.com.

The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.