No. Non. Não. Nein. Nej. Nie. La. 

It's a simple word. Why do so many of us find it so difficult to say?

In this episode, James is joined by Professor Vanessa Patrick to talk about how to say "no" more effectively, whether you've been asked to work on your birthday, to marry someone live on the big screen at a football game, or indeed to shoot a randy elephant in the jungles of Burma.