The Prime Play for Sports Rights
Update: 2025-09-21
Description
Charlie Neiman, Amazon’s head of sports partnerships, joins John to discuss the company’s new deal with Augusta National to air four hours of the Masters each year. Then he pulls back the curtain on Amazon’s broader play for tier-one sports rights—including the NFL, NASCAR, and the upcoming NBA deal—plus how the company is tinkering with A.I. to reimagine its broadcasts, and more.
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