The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1
Update: 2025-01-08
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The cold calling course is here! (20% off with 20-OFF-YR1 before 01/10):
https://clubpass.30mpc.com/cold-calls-to-presidents-club
Actionable Takeaways
No Value Propositions. Buzzwords make you sound like a telemarketer, and benefits fall flat without the context of a problem.
Triggering Problem. Instead, lead with a problem so specific that it triggers your prospect and reminds them of a painful memory.
One-Sentence Solution. If you get the problem right, all you need is one sentence to explain your solution (we do X so that the problem goes away).
Interest-Based CTA. Validate their interest before you ask for the meeting, using softening language, no-based questions, and mini push-aways.
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