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This is part two in a sales series (Part one covered cash injections) and it's all about buyer psychology! 

People approach purchasing decisions differently. We all have our own values system and logic behind WHY we buy or don't buy. This is important information because as someone who runs a business you are in the business of sales, so arming yourself with information around how people purchase is going to help you connect with more of your audience. While there are many different takes on buyer personalities, from the BOLT method (bulls, owls, lions and tigers), to others, I am going to speak to a framework that is similar to what some might know from Bryan and Jeffrey Eisenberg. 

• Competitive buyers need bold, result-driven marketing. They are assertive. 
• Spontaneous buyers thrive on excitement, novelty, and urgency. They are expressive. 
• Methodical buyers require thorough, data-rich content to make informed decisions. They are analytical. 
• Humanistic buyers want emotional connections and values-based brands they can trust. They are amiable. 

Catch up on part one if you missed it and I'll see you next week for part three!

With love,

Robyn xo

P.S.

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