The Psychology of Pricing: How Your Mindset Affects Your Bottom Line
Update: 2025-03-26
Description
Highlights from this week’s conversation include:
- Casey’s Background and Founder Journey (0:44 )
- The Intersection of Pricing and Psychology (2:47 )
- Connecting Arts to Sales Skills (5:10 )
- Understanding Customer Perception (7:00 )
- The Role of Self-Limiting Beliefs (9:07 )
- Practicing New Mindsets (14:02 )
- Measuring Progress in Mindset Change (16:48 )
- Belief Precedes Action (20:58 )
- Quantifying Pricing Execution Gaps (24:17 )
- Mindset vs. Frameworks in Pricing (28:11 )
- Tools for Decision-Making (30:46 )
- The Mission Behind Fearless Pricing (00:32:02 )
- Impact of Pricing on Business Value (34:58 )
- Value vs. Cost (38:17 )
- Psychographics in B2B (41:29 )
- Living a Life of Significance (43:16 )
- Connecting with Casey (47:11 )
Join Micah Brandenburg, growth partner and exit strategist, as he unpacks the keys to achieving a legendary exit. Drawing on over 20 years of experience scaling companies, Micah shares actionable insights to help entrepreneurs live a life of significance, fund their unique financial goals, and build a legacy that transforms lives. Learn more at www.legendaryexits.com.
The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.
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