The Publicists' World - May, 2012
Update: 2012-05-07
Description
Super-Publicists Adrian Bryan-Brown and Rick Miramontez talk with moderator Thomas Schumacher about the new world of theatre publicity as it relates to social media; whether or not there's such a thing as "bad" publicity; handling negative stories; shaping stories for the press and potential audiences; the value of using quotes in advertising; and critics and the preview process; and how audiences are influenced by social media and traditional reviews.
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