Understanding and applying the Cost-Credibility Matrix will keep both your time and your money focused on promotional opportunities that you can control and that matter most.

1. High Cost + Low Credibility = Worst combo possible. (cringy billboards)
2. Low Cost + Low Credibility = Next worst quadrant.
3. High Cost+ High Credibility = Most controlled quadrant of value.
4. Low Cost + High Credibility = the Holy Grail of Marketing and positioning. (buy your way hear thru quad 3)

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The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

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